What should the customer know about your pricing (e.g., discounts, fees)?
I include the most robust internet exposure in the standard pricing.
What is your typical process for working with a new customer?
1. Price The Home Correctly.
2. Home Preparation Equals Success! Minimal money that will help to facilitate a more timely sale and get the most bang for your buck!
3. Contact my Sign company to put up the signs, sign riders, and brochure box. The sign riders and brochure's audio detail message technology captures more than just a phone number.
4. Place a Lockbox on the house
5. Staging, (a) Professional pictures & professional videos
6. Market The Heck Out of The Property. (a) Take dozens of pictures & videos. (b) Make a custom website solely for the subject property. (c) Make a Google presence. (d) Market on Social Media such as Facebook, Google+, Instagram, LinkedIn, Pinterest, Twitter, YouTube and other platforms. (e) Reach out to at least 500 neighbors. (f) MLS. (e) Market to agents plus buyers overseas such as through Juwai.com, worldproperties.com & onthemarket.com/overseas.
7. Communicate Properly with my Client.
8. Negotiate The Best Terms.
9. Make Sure The Buyer is Qualified.
10. Attend The Home Inspection to Represent The Seller. Sometimes what the home inspector says and what is written in his report are two different things. Home inspections often become the second place of negotiations.
11. Attend The Home Appraisal. In many instances, your Realtor will be the best qualified to answer an appraiser’s questions. Updates are the kind of thing that can have a significant bearing on the outcome of the appraisal.
12. Stay in Touch with the Lender.
13. Finalize Loose Ends For Closing.
What education and/or training do you have that relates to your work?
Master Certified Negotiation Expert, Certified Negotiation Expert, Certified Distressed Property Expert, National Association of Realtors, Short Sale Foreclosure Resource, Seller Representative Specialist
How did you get started doing this type of work?
I was born into the real estate industry, my father sold commercial real estate, my uncle was a marketing director for Century 21, and several other relatives were real estate investors. In high school, I would think of how I would achieve my first investment and where.
What types of customers have you worked with?
Banks, mortgage servicers, owners of Short Sales, owners of NODs, owners with sale dates and have equity, absentee owners with tenants or vacant, Probate sales, raw landowners, standard sale owners, standard sale buyers, commercial real estate owners and buyers.
Describe a recent project you are fond of. How long did it take?
Sold a house on Crystal Cir., Irvine that had a double homicide, and next to a railroad track. Also, the owner insisted the house be marketed with an additional 488 enclosed sqft that did not pass the final city inspection, and so the additional 488 enclosed sqft was not accounted for in public records.
After six months on the market, I was added as a dual agent and in 3 weeks I was in contact with several dozen interested buyers (who knew all pertinent facts), immediately I was submitting offers from my clients (buyers) to the owner (client).
What advice would you give a customer looking to hire a provider in your area of work?
Look for who will expose your house to the greatest direct market so you may receive the most money in the least amount of time.
What questions should customers think through before talking to professionals about their project?
What will the real estate agent do for Exposure to receive top dollar in the quickest amount of time? How experienced and busy is the transition coordinator? Will the lender's underwriting guidelines be reasonable, have a competitive rate lock for a long enough duration to close the loan.